To do this, review your retention data on whether users return after meeting the 'aha!' moment, and how this compares to your overall retention figures. That way we can use the information to tailor their user onboarding differently if needed.Įstablish correlation between the 'aha!' moment and user retention # When analyzing customer survey data, it’s important to group the data by persona to see if certain user segments struggle or get excited about similar parts of the product. points of confusion or where they sought help) or where they found success and delight quickly.Īs noted above, 'aha!' moments will vary by user type, especially for products with larger markets and multiple personas. Once you’ve collected responses, read through each response and look for themes – either where they faced problems (e.g. What feature do you get most excited about?ĭid you immediately see the value of ?ĭid you ever feel lost or not know what to do when you started with ? When did you decide to stick with / pay for ? Here are some example questions you could use: within the last 1-3 months) and use an in-product Microsurvey to get quick-fire responses to your most needed questions. Your current customers most likely found the 'aha!' moment, which helped them stick around, so they are a great source of ideas.įocus on relatively new customers (e.g. As a user deepens their engagement with your product, it’s important to constantly drive them to find new value in your product. Successfully submitting a form and seeing your product interface is also an example of an 'aha!' moment, and so is getting a response to a support ticket. In this post, we'll address the first key 'aha!' moment in user onboarding, the first main one after sign-up, but it’s important to note there are several 'aha!' moments over a user’s lifecycle. Then, you should continue to provide increased value to give users a reason to come back. You must onboard users in a delightful way to show them how successful they can be with your product. That's why focusing on user onboarding is of the utmost importance. Improvements in a user's first 5 minutes can drive a 50% increase in lifetime value. On top of this, users lost early in the relationship are very unlikely to return. your competitors) available to solve the same problems, your product needs to prove its value quickly after sign-up, before new users move on to the next option. People want quick results and refuse to waste time looking for what should be obvious in a product. We all have a limited attention span and within this period, your product must deliver value to the user. Users will only continue to invest in a product if they find it useful.

Definition of aha moment